Social enterprises, marketing, and sustainable public service provision

Virtual Enterprises for Integrated Energy Service Provision

Holistic Energy Service Provision has the potential to provide new business opportunities for Facility Management Companies, Building Managers, Energy Providers, Maintenance Providers and many other stakeholders currently working in the area of building design, construction, building operation, energy management, maintenance, etc. since customers wish to get access to all services related to en...

Public Awareness and Social Marketing

This report distills the finer points of public awareness and social marketing in urban disaster risk management practice in Asia. It reviews more than dozen case studies of country demonstration projects that have been implemented as a part of Asian Urban Disaster Mitigation Program (AUDMP). It draws principles, methodologies, examples and lessons learned from each public awareness and social ...

Social marketing for public health.

Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as it is used to improve the health of the public. A disciplined process of strategic planning can yield promising new insights into consumer behavior and ...

Social marketing in public health.

Social marketing, the use of marketing to design and implement programs to promote socially beneficial behavior change, has grown in popularity and usage within the public health community. Despite this growth, many public health professionals have an incomplete understanding of the field. To advance current knowledge, we provide a practical definition and discuss the conceptual underpinnings o...

Electronic Democracy, Public Accountability and Public Service Information Provision